Vusion Rail

VUSION RAIL - the interactive video rail of SES-imagotag

The VUSION Rail - short V:Rail - is an interactive video rail with an easy to use display. On the V:Rail, prices, videos and merchandise in-store can be flexibly adjusted by a touch interface located at the bottom of each Vusion Rail display. Being based on VUSION Retail IoT Cloud platform, the video rail platform is directly connected to the shelves. Synchronized with all local POS systems , price changes and campaigns can quickly be displayed.

The basic principle of the LCD Video Bar is to fully digitize paper labels. However, Vusion Rail goes further than this, animating the process of electronic labels: By its full high-definition screen, the video rail can display multiple prices, product descriptions and dynamic content of images and videos on multiple levels. With the LCD Video Bar, you can turn your shelf into a revolutionary marketing tool that guarantees customer attention exactly where purchase decisions are made.

By illustrating explanatory videos on the Vusion Rail, especially products that require background data about their use, application or installation can be presented proficiently. Vusion Rail allows you to interact directly with shoppers on the shelf by advertising your products with specific marketing campaigns on the LCD screen and to provide customers the right promotional experience.

How does the Vusion Rail work?

Networking between the Vusion Rail IoT cloud platform and the shelves enables a smart operational agility: by synchronization with all POS systems, content such as price reductions, campaigns or vouchers can be managed and changed quickly on V:Rail. All you need is a fixed power supply and a connection via WLAN (frequency bands 2. 4 GHz and 5 GHz) or Bluetooth. In this way, transparent customer and employee communication takes place in real time.

The price tags can be controlled and repositioned via touchbar interface on the bottom of each Vusion Rail display or directly via Content Management System (e.g. tablet). In doing this, the display brightness can be adjusted with just one click. At the same time, the video rail is protected against the intervention of unauthorised persons: the touch bar can only be operated by authorised persons, so that customers cannot move price tags. Thanks to the aluminium casing, the LCD video bar is scratch-resistant, extremely robust and can be mounted on any shelf.