Fits like a glove: The fashionTAG for your store
More than 70 billion euros are spent every year in Germany on clothing and shoes. This positive growth of the fashion industry has been stable for several years. However, competition from online retailers has increased the demands placed by customers on stationary fashion retailers. In order to withstand the high degree of dynamism in the textile and fashion trade, electronic price tags can digitize the textile industry in the retail sector. fashionTAGs display the current inventory and price electronically on the label, guarantee high-quality legibility with a long battery life, minimize customer complaints and give their customers more time for consultation. Due to its modern design and size, the fashionTAG is suitable as a digital price tag especially for fashion and textiles.
The smart digital Label in the fashion trade
- Minimization of customer complaints through real-time pricing
- Uniformity of online and offline prices
- Competitiveness through flexible and event-based discounts
- Global price accuracy for retailers
MARKET-READY AND CURRENT ARTICLE PRICES IN THE FASHION STORE
The fast-moving buying and searching behavior of customers is revealed not least by the minimized pedestrian frequencies in the pedestrian area. If customers enter a store, they are usually already perfectly aware of the competitor's product prices - even in a retail store, they can search online for current prices. Price tags in fashion stores can be difficult to read if merchandise items have been reduced several times. At the same time, frequent price changes by hand easily result in incorrect price labelling, which in turn leads to customer complaints.
The fashionTAG guarantees by its accurate Real-Time-Pricing that an article at the cash register costs exactly the price marked on the goods. The fact that prices on fashionTAG are updated centrally and without additional manual effort enables future-oriented and error-free price management in the price-sensitive fashion industry. Employees no longer have to print, affix, and check price tags for individual items in the store. The retailer can thus react spontaneously to the development of demand and customers are immediately informed about special promotions and offers - such as seasonal discounts.
The stationary trade scores with customer service and advice. With the innovative real-time inventory system of digital price tags, the eternal searching and counting of articles in the warehouse or in your store is a thing of the past. By the integrated NFC chip the fashionTAG always shows the updated information of the article, for example which sizes of a trouser are still available and how often this size is on stock. QR codes can be used to connect digital price tags to the customer's smartphone, for example to reserve in-store products. Modern retail concepts generate a digitally supported shopping experience for your customers: The “one-item-presentation" in which each article of clothing and accessory is displayed only once, can create inspiring theme worlds and lend your store a showroom character. Customers can scan their desired item on a smartphone, select their size and try it on in smart fitting rooms - if the clothing does not fit, another size can be ordered in the fitting room via a display. A personal consultant can also be called in at the touch of a button. With the real-time inventory management of fashionTAGs work productivity and customer service are revolutionized, as more time is left for customer service. The bidirectional inventory management system is highly accurate because it constantly processes data from real-time sales of products, improving inventory accuracy. As a consequence increased sales in the store result.
Revolutionary in-store processes
- Display of currently available goods by real-time inventory management
- Futuristic operating- and shop concepts “fashion connect”
- Time saving for customer service and consulting
- Easy application even on small articles
- Individual showroom look for your store
- NFC Access/ smartphone connection for article reservations
- Process optimization and increased work productivity
INNOVATIVE AND INDIVIDUAL STORE DESIGN
For your branch or boutique, you can choose the fashionTAG in the colour and size that best matches the corporate identity of your brand and fashion chain. On the slim and lightweight fashionTAG there is also space to display brand logos or graphics. With their attractive design, the digital price tags in the fashion industry provide an exclusive, contemporary look and increase the purchase incentive for customers. Whether for shoes, dresses or accessories - the fashionTAG fits like a glove!