Electronic price labeling in sports retail

The family-run sports retailer WOHLLEBEN Sports offers an exclusive range of sports and leisure articles at its Upper Franconian store in Dörfles-Esbach. Particularly for sports stores with many different products, digital price tags simplify merchandise labeling and management. Together with the software, individual brands, articles or product groups can be easily and flexibly marked with an offer price. Prices can be controlled centrally and can be changed at the click of a mouse without employees having to manually re-label each individual item. This means that special promotions can be implemented at short notice without requiring a lot of time and staff.

With the support of e-shelf-labels, the sporting goods store was equipped with digital VUSION price tags from SES-imagotag. Together with the matching Jeegy on-premise software, WOHLLEBEN is thus optimally positioned to offer its customers an even better shopping experience.


2.6 inch VUSION label from SES-imagotag

The VUSION labels are used especially in retail. Thanks to their modern design, they can be flexibly integrated into different areas. The sports retailer WOHLLEBEN uses the digital price labels of the VUSION series in anthracite in the size 2.6 inches as a supplement to the existing G1 labels. This allows all sporting goods in the store to be optimally labeled and customized.

The electronic labels for automated, digital price marking are connected via Jeegy, a software specially tailored to the SES-imagotag system. The Jeegy software allows the electronic shelf labels to be managed so that prices, product information and availability can be changed and viewed at any time. During the implementation of the system at the sports retailer, the special feature was that the migration was carried out from a pure Control Center installation to a Jeegy installation.


Enabling own pricing strategies

"e-shelf-labels offers good customer service, the communication with sales and technical support was and is always very good. The advice, especially from Mr. Sagner and Mr. Raster, was also very good throughout. This gave us some food for thought in terms of how to proceed. Overall, we would choose the services of e-shelf-labels again." — Michael Dorst, Head of IT & Logistics


The sports store carries a wide range of different items - from sports clothing and equipment to accessories and bicycles. Matching the range of products, the digital price labeling provides a modern look in the store and at the same time facilitates the management and labeling of the items. Thanks to the ESL solution, the goal of the customer WOHLLEBEN Sports could also be fulfilled: to make their own pricing strategies possible in a simple and flexible way.