COVID-19: Access restrictions in retail
The German Federal Government and the states have decided to relax the restrictions to curb the spread of corona. Since April 20, shops up to 800 square meters may reopen nationwide with few exceptions. Nevertheless, every retailer must ensure that safety and hygiene precautions are followed. In addition to the 1.5m distance between individual persons, the Corona Protection Ordinance in NRW, for example, states that the number of customers simultaneously present in the store may not exceed one person per ten square metres. The state of Bavaria has stricter regulations and recommends a ratio of one person per 20 square metres as a limit for the number of visitors in store.
With the relaxation of COVID-19 restrictions in industry and business, many retail companies are now facing new challenges: How do I guarantee the minimum distance between customers and how do I control the number of people in the store? While the minimum distance is usually indicated by markings on the floor, e-shelf-labels offer a smart system that allows you to measure the customer flow at the entrance and exit and visualize to the customer via digital customer stoppers or alternative digital signage displays whether he is currently allowed to enter the shop or has to wait in front of the entrance.
Using sensors, the smart customer flow management of e-shelf-labels tracks how many customers are currently in the store and passes this information on to the stored software. The software compares the data with the predefined personal limit and sends the corresponding signal to a display.
If the limit is reached, a STOP or a red traffic light symbol on the digital customer stopper indicates to the customer that he has to wait in front of the store. If a customer leaves the shop, the display switches back to the GO or green surface. The content can be designed individually and in your corporate design via a Content on Demand system and therefore supplemented with further information such as advertising or news.
Advantages for your company:
- Easy to install and use
- Constant information about the customer flow in your store
- Transparency for your customeres and employees
- Relief of your employees through digital signage solution
- Comprehensible and intuitive design
- Use the components even after COVID-19
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The installation of the system is simple and requires no special knowledge. If you have a local wireless network (Wifi) with Internet access and standard network connections, your shop is suitable for implementing the Smart Customer Flow Management. Virtually any monitor or TV with an HDMI connection can be used to display the content. If you want to use already existing displays instead of the recommended Digital Customer Stopper, you will need a media player in addition to the sensors and software included in the system. We will be happy to offer you a media player as a package. The number of sensors depends on the structure of your shop. If input and output are identical, one sensor is sufficient. If input and output are separated, you need two sensors.
The content of the displays as well as the administration of the access settings (e.g. setting the limit) can be easily managed and edited via a user-friendly web interface. Design the templates according to your corporate design and add individual content: advertising, discount campaigns, shop news or general news. This way, you can use Digital Customer Stoppers as advertising space at the same time and shorten your customers' waiting time in front of your store.
Pricing
All prices are given in Euro as net prices.
Sensors:
| Same entrance and exit (1 sensor) 169,00€ net |
Separate entrance and exit (2 sensors) 319,00€ net |
Digital Signage Display:
| Option A: 43" Digital customer stopper by e-shelf-labels
1290,00 € net |
Option B: Existing Display with A-216W Media Player
75,00 € net |
Subscription:
| Monthly fee for Smart Customer Flow Managment (3 months in advance)
20,00 € net |
After Corona: Shop Entertainment and interactive Product Adviser
Sensors and display can be integrated into the store infrastructure in a sensible way even after the COVID-19 pandemic. While the sensors can continue to measure customer flows for statistical purposes, the digital billboard serves, for example, as a modern advertising medium or as an interactive product adviser. This makes it easier for your customers to make an immediate decision when making a purchase and makes online searches for their favourite article superfluous! Via display or touch screen, the virtual sales advisors provide the essential information about the desired article. Via the link to the digital price tags of e-shelf labels, the position of the article is also indicated by flashing of the LEDs integrated in the labels, which eliminates long searches in the store and thus possible purchase cancellations.
