Hardware Solution for Digital Signage Applications: Video rails and Stretch displays
The video rails and displays from BenQ offer a resilient hardware solution for digital signage applications. The so-called stretch displays (bar-type displays) with 24/7 non-stop operation are particularly convincing: With the video rails and stretch displays, you can transform your entire store environment into a strong marketing tool. On the stretched length of 28 or 38 inches - a special size on the market – remarkable visual advertisements are displayed in an excellent image resolution.
Based on different layout configurations and display sizes in special format, the video rails and stretch displays fulfil all spatial requirements of your store. The bar-type displays bring enormous flexibility, which allows them to be installed even in complex store environments, such as in the checkout area or in changing rooms to promote spontaneous purchases.
Advantages Stretch displays/Video rails
- Flexible displays for complex store environments
- Promotion of spontaneous purchases
- 24/7 non-stop operation
- Special format display
- Optimized for landscape/portrait format
- Brightness up to 1000 cd/m2
- Customizable templates: Integrated CMS
More flexibility in advertising opportunities: Optimized for portrait and landscape format
The stretch displays are optimised for landscape and portrait mode: the horizontal position is ideal for displaying scrolling texts, for example in the form of news tickers in public places, or for price updates or discounts. The digital displays in portrait mode are your new in-store sales tool: Attached between your merchandise stands, customers can see what they might look like in the selected clothing - similar to a virtual mirror image - just like in the bar-type display. Especially in consideration of regularly changing collections with seasonal differences, digital advertising displays pertain to every effective store construction system: With a few clicks, you can display new graphics and videos on the displays and change your interior design instantly.
Areas of application and design of displays and video rails
Direct client contact through attractive display designs
Used in fashion stores, in the cosmetics industry, in the retail, at transport hubs or in railways: The video rails and stretch displays impress with a brightness of up to 1000 cd/m2 and high resolution content that animates bright and dark environments. With the built-in content management software X-Sign for the digital displays, you get an effective tool that offers you a variety of customizable templates for stretch displays and bar-type displays. Use the X-Sign digital screen software to create and manage attractive content for the video bar displays to grab the attention of your target audience in-store.
The digital video rail: VUSION RAIL
Are you interested in video rails? Then you might also prefer the VUSION Rail –V:Rail in short form: The VUSION Rail is a digital video rail with an easy-to-use display. In addition to digital price display and product presentation, the digital display illustrates other dynamic moving image content in full resolution. The VUSION Rail IoT cloud platform is directly connected to the shelves and enables smart operating agility: Due to the synchronization with all POS systems, content such as price reductions are quickly managed on the V:Rail. All you need is a power supply and a connection via WiFi (frequency bands 2. 4 GHz and 5 GHz) or Bluetooth.
LCD Video bar: VUSION RAIL
With this digital video bar, you can also turn potential customers into buyers right where your products are tangible and visible. The LCD video bar displays videos, QR codes or GIFs on its full high-definition digital screen. The animated content can be controlled and adapted from the tablet. This enables transparent employee and customer communication in real time.
Would you like to utilize your shelf for a marketing ambassador with the VUSION RAIL? Click on the button below to get more information about the digital video rail.
Interactive Digital Signage: Newton TOUCH
Newton TOUCH convinces with its interactive touch function and is ideally suited for retail environments. With the easy-to-use user interface, customers can switch between different product details, offers, categories or articles themselves and directly on site. In addition, the smartphone and display can be easily connected via QR code. This allows customers to be redirected to specific pages, for example, or to download vouchers and discount coupons. The Intuitive CMS platform is used to manage the content of the Newton TOUCH displays. Via WLAN, any advertising messages and marketing content can be played out and managed.
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