What is Digital Signage?
Digital signage means information in digitalized form via single or networked screens, touchpads and displays. Due to central control, you can update information and advertising within seconds and address target groups directly.
The digital communication can take place via classic digital signage installations such as info screens, modern video rails (V-Rail, Shelfvision or LCD shelf displays) or sensor-controlled shopping experiences. Interactive signage solutions lead to new communication channels: touch screens with a self-service function act as virtual advisors and interactive advisory systems facilitate the purchase decision for customers in stationary retail.
Digital signage boosts your rooms by interactive applications: greet business partners and customers with some personal words on welcome screens in the reception area or supply visitors entering your premises with current information - for example with an image trailer of your company. In doing so you can reach your target group directly and effectively.
Digital signage solutions are much more than a mere advertising medium: At educational institutions, directions can be easily displayed on digital displays and simultaneously upgrading the campus in its modernity. Such a guidance system or information board based on digital signage are also suitable for shopping centers, large company buildings, hospitals and even traffic transportation hubs such as railway stations and airports.
Areas of application for digital signage solutions
Digital signage solutions are used in retail, hotel and catering, industry, building management and public transport. There are different approaches of digital signage solutions with high-resolution LCD touch solutions, which are mainly used in retail, catering sector and for kiosk solutions with corresponding interactivity. Very efficient E-Ink display solutions can also be upgraded in outdoor and industrial use without cabling via WiFi and LTE or even installed independently with solar power.
Point-Of-Sale: Digital Signage for sales promotion and customer loyalty
Digital signage solutions lead to a sustainable success in customer loyalty. By personalized content, you increase the dialogue and your customer loyalty. In addition to the classic retail trade, financial and insurance agencies and even fitness centers use digital screens, tablets or video walls.
VUSION RAIL - the interactive video rail
LCD video bar: marketing directly on the shelf
Are you still searching for the revolutionary marketing instrument for your promotional point-of-sale strategy? Then we recommend the VUSION Rail from SES imagotag: a digital video rail on which animations and videos are displayed in addition to the price and product name. With the video bar you turn prospective customers into buyers exactly where the products are available and visible - on the store shelf. The LCD video bar displays videos, QR codes or GIFs on its full high-definition screen. You can control and adjust the animated content practically from the tablet. This enables transparent employee and customer communication in real time.
Would you like to turn your store shelf into a marketing instrument? Click on the button below for more information about the digital video rail.
Corporate Communications: Digital Signage for a transparent organization
To ensure that agile types of work such as desk-sharing models or co-working spaces do notlead to room conflicts in open-plan offices and meeting rooms, advanced solutions are necessary: With digital room signage and corresponding infoboards, workplaces can be flexibly signposted and free meeting rooms can be visualized directly - all employees stay up-to-date at all times and at all locations.
Interactive In-Store Experiences: Elo-Touch
The Elo I-Series interactive signage solution combines a standard touchscreen computer with cloud-based management software. Interactive Elo touchscreens in store act as virtual salesperson and can turn a store visit into an eventful and informative journey.
The Elo I-Series interacts with shoppers via Bluetooth, NFC or RFID and presents networked brand experiences in high-resolution graphics. It can be fixed on shelves, in corridors, or at the point of purchase. By using EloView, existing mobile applications, such as apps from the product brands, can be distributed to multiple I-Series screens via cloud and can be used on-site. Videos, infographics or other promotional offers are accessible in store next to the product. By interactive signage, innovative communication possibilities as self-service have opened up. This creates a new retail experience directly at the shopper’s point of decision.
Moreover, the EloView software provides in-store information, implying that targeted promotions can be planned based on top-selling items. As the mounting options of interactive touchscreens are designed compatible with the demands of retail environments and continuous public use, the Elo I-Series guarantees commercial reliability.
Advanced Interactive Store Systems (AISS)
Purchase decision without further online research
Advanced Interactive Store Systems offer integrated interactive advisor systems on in-store TV devices, touch screens, tablets, smartphones or other mobile devices. These facilitate purchasing decisions for customers in stationary retail and provide useful statistics on customer behavior.
Instead of searching for the desired product by using a PC or your own smartphone at home, smart assistance systems assume the role of sales advice for customers. This offers a supported online research in stationary business. The solution is characterized by an intuitive Content Management System (CMS) which allows a wide range of interactive content to be played on a variety of devices – remote, cross location and within a few moments.
The Product Adviser can be customized to meet your specific requirements. Use existing screens or integrate one of our hardware solutions. We will be happy to develop a tailor-made concept for you. You are not sure which Product Adviser is best suited for your application and whether the existing infrastructure is sufficient? We will be happy to advise you!
Whether cross-location in-store TV solutions, personalized info screens or LCD video bars as an effective price tag, or interactive shop solutions using touch screens in retail - digital signage solutions turn your advertising messages into a real eye-catcher and bring an innovative retail experience to the stationary trade.