The importance of digital signage

Digital signage has become an indispensable tool for modern communication. Unlike static posters or billboards, it enables dynamic, customisable and visually appealing presentation of content. Companies benefit from increased attention, improved customer loyalty and flexible, centrally controlled communication.

Easy to use

Philips Tableaux displays are characterised by their ease of use and quick start-up. Content can be controlled centrally via a content management system and updated at any time. Since the displays only require power when the image changes, they are significantly more efficient than conventional LCD screens and thus a sustainable alternative for continuous operation. Thanks to cloud-based management, content can also be coordinated across locations, making it particularly efficient for use in larger branch networks or corporate structures.

Costs, benefits and challenges

When implementing digital signage, companies often ask themselves about the costs. Although the initial purchase costs may be higher than for conventional displays or print solutions, the long-term benefits outweigh this: The extremely low energy consumption significantly reduces operating costs, and centralised control saves time and personnel expenses.

Challenges can lie in integration into existing systems or in training employees. However, these hurdles can be easily overcome with user-friendly CMS solutions and a clear content strategy.