Fits like a glove: The fashionTAG for your store

The smart digital Label in the fashion trade
  • Minimization of customer complaints through real-time pricing
  • Uniformity of online and offline prices
  • Competitiveness through flexible and event-based discounts
  • Global price accuracy for retailers


The fast-moving buying and searching behavior of customers is revealed, not least, by the minimized frequencies in pedestrian areas. If customers enter a store, they are usually already perfectly aware of the competitor's product prices - even in a retail store, they can search online for current deals. Price tags in fashion stores can be difficult to read if merchandise items have been reduced several times. At the same time, frequent price changes by hand easily result in incorrect price labelling, which in turn leads to customer complaints.

The fashionTAG guarantees by its accurate Real-Time-Pricing that an article at the cash register costs exactly the price marked on the goods. The fact that prices on fashionTAG are updated centrally and without additional manual effort enables future-oriented and error-free price management in the price-sensitive fashion industry. Employees no longer have to print, affix, and check price tags for individual items in the store. The retailer can thus react spontaneously to the development of demand, and customers are immediately informed about special promotions and offers - such as seasonal discounts.

Revolutionary in-store processes
  • Display of currently available goods by real-time inventory management
  • Futuristic operating- and shop concepts “fashion connect”
  • Time saving for customer service and consulting
  • Easy application even on small articles
  • Individual showroom look for your store
  • NFC Access/ smartphone connection for article reservations
  • Process optimization and increased work productivity

Another field of application: Event Accreditation with the fashionTAG

The fashionTAG shows its efficiency far beyond the borders of the fashion industry. An innovative way of usage is the accreditation at trade fairs and events – e.g. as admission cards or identity cards. The all-rounder convinces with its modern design as well as a user-friendly backend, which allows fast updates and an individual adaptation to the event area via the corresponding fbOS software.

In order to guarantee the seamless organization of your event, a structured and planned guest management is necessary. It is important that access to various visitor areas is constantly regulated. Therefore, fashionTAGs are used as accreditation badges and tickets: the already deposited visitor data in the system as well as other web services can be stored in advance on the fashionTAG. This facilitates check-in processes and the general visitor management of events such as sports events, festivals, business events or trade fairs. Saved in barcode or QR code format, the personal information can then be accessed in a matter of seconds using a suitable reader or smartphone.

Intelligent roaming within the Access Point network allows access control to be controlled centrally, ensuring a high level of comfort and security for visitors. In addition to technical details such as the long battery life, the fashionTAG appeals with a contemporary, compact design. Individually printable lanyards, which can be designed according to your personal corporate identity, serve as a suitable holder. Choose electronic participant management now and digitize your accreditation processes!