Fits like a glove: The fashionTAG for your store
More than 70 billion euros are spent every year in Germany on clothing and shoes. This positive growth of the fashion industry has been stable for several years. However, competition from online retailers has increased the demands placed by customers on stationary fashion retailers. In order to withstand the high degree of dynamic change in the textile and fashion trade, electronic price tags can digitize the textile industry in the retail sector. fashionTAGs display the current inventory and price electronically on the label, guarantee high-quality legibility with a long battery life, minimize customer complaints and give customers more time for consultation. Due to its modern design and size, the fashionTAG is suitable as a digital price tag, especially for fashion and textiles.
The smart digital Label in the fashion trade
- Minimization of customer complaints through real-time pricing
- Uniformity of online and offline prices
- Competitiveness through flexible and event-based discounts
- Global price accuracy for retailers
The fast-moving buying and searching behavior of customers is revealed, not least, by the minimized frequencies in pedestrian areas. If customers enter a store, they are usually already perfectly aware of the competitor's product prices - even in a retail store, they can search online for current deals. Price tags in fashion stores can be difficult to read if merchandise items have been reduced several times. At the same time, frequent price changes by hand easily result in incorrect price labelling, which in turn leads to customer complaints.
The fashionTAG guarantees by its accurate Real-Time-Pricing that an article at the cash register costs exactly the price marked on the goods. The fact that prices on fashionTAG are updated centrally and without additional manual effort enables future-oriented and error-free price management in the price-sensitive fashion industry. Employees no longer have to print, affix, and check price tags for individual items in the store. The retailer can thus react spontaneously to the development of demand, and customers are immediately informed about special promotions and offers - such as seasonal discounts.
A huge benefit of stationary retail is service and advice. With the innovative real-time inventory system of digital price tags, the eternal searching and counting of articles in the warehouse or in your store is a thing of the past, leaving more time for customer interactions and consulting. Through the integrated NFC chip, the fashionTAG always shows the updated information of the article, for example which sizes of a dress are still available and how often this size is in stock. QR codes can be used to connect digital price tags to the customer's smartphone, for example, to reserve in-store products.
Modern retail concepts generate a digitally supported shopping experience for your customers: The “one-item-presentation" in which each article of clothing and accessory is displayed only once, can create inspiring theme worlds and lend your store a showroom character. Customers can scan their desired item on a smartphone, select their size and try it on in smart fitting rooms - if the clothing does not fit, another size can be ordered in the fitting room via display. A personal consultant can also be called in at the touch of a button.
With the real-time inventory management of fashionTAGs work productivity and customer service are revolutionized, as more time is available for customer relations. The bidirectional inventory management system is highly accurate because it constantly processes data from real-time sales of products, improving inventory accuracy. As a consequence, sales in the store increase.
Revolutionary in-store processes
- Display of currently available goods by real-time inventory management
- Futuristic operating- and shop concepts “fashion connect”
- Time saving for customer service and consulting
- Easy application even on small articles
- Individual showroom look for your store
- NFC Access/ smartphone connection for article reservations
- Process optimization and increased work productivity
INNOVATIVE AND INDIVIDUAL STORE DESIGN
On the slim and lightweight fashionTAG there is enough space to display brand logos or graphics. With their attractive design, the digital price tags in the fashion industry provide an exclusive, contemporary look and increase the purchase incentive for customers. Whether for shoes, dresses or accessories - the fashionTAG fits like a glove!
Another field of application: Event Accreditation with the fashionTAG
The fashionTAG shows its efficiency far beyond the borders of the fashion industry. An innovative way of usage is the accreditation at trade fairs and events – e.g. as admission cards or identity cards. The all-rounder convinces with its modern design as well as a user-friendly backend, which allows fast updates and an individual adaptation to the event area via the corresponding fbOS software.
In order to guarantee the seamless organization of your event, a structured and planned guest management is necessary. It is important that access to various visitor areas is constantly regulated. Therefore, fashionTAGs are used as accreditation badges and tickets: the already deposited visitor data in the system as well as other web services can be stored in advance on the fashionTAG. This facilitates check-in processes and the general visitor management of events such as sports events, festivals, business events or trade fairs. Saved in barcode or QR code format, the personal information can then be accessed in a matter of seconds using a suitable reader or smartphone.
Intelligent roaming within the Access Point network allows access control to be controlled centrally, ensuring a high level of comfort and security for visitors. In addition to technical details such as the long battery life, the fashionTAG appeals with a contemporary, compact design. Individually printable lanyards, which can be designed according to your personal corporate identity, serve as a suitable holder. Choose electronic participant management now and digitize your accreditation processes!
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- Electronic Labels
Electronic labels are able to keep your product and order data at storage areas and routing cards always up to date
- Scan & Go – Payment at the shelf
Payment at the shelf. Combine digital price tags with a mobile payment solution that offers your customers an innovative shopping experience & allows fully automated billing
- Retail
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