Strong and always one step ahead

With Newton E-Ink labels, you not only get a reliable technology for your shelf signage in the long term, but also a robust product for everyday use. The excellent battery life allows you to use the labels for up to 10 years. Your advantage: time-consuming battery changes become less frequent and allow more updates of the displays. With the option of updating the label display several times a day, the customer can easily call up additional information using the buttons integrated in the frame or call a member of the relevant department for the desired product. In addition, the E-Ink labels are up to 80% stronger in handling shock loads than other comparable labels. Less damage therefore also means lower repair costs for you.

In addition to the long-term benefits, E-Ink labels show their strengths right from the very first application. Thanks to the high speed, you can switch between different layouts even faster and enable your customers to interact with the label in an even more user-friendly way.

Thanks to the integrated LED, your products can be easily located. The LED, which can display 7 different colours, protrudes slightly above the casing. This makes the light visible from a 180-degree angle. Customers and staff alike can find products more easily via smartphone app or interactive product advisor, by letting the LED shine in individual colors marking the product's location. Thanks to the different colours, it is possible for several people to use this function at the same time. You can also use the colours to indicate out of stock risks and misplacements. As soon as a shelf monitoring system, such as CAPTANA, is linked to the electronic labels, and they register a low shelf stock, the LED changes to orange. A red glow, on the other hand, can indicate empty stock levels or misplacements.

In addition, the labels can also be located using the company's own positioning system. The label provides feedback to a so-called anchor label, whose location has been determined beforehand (for example, at the beginning of a row of shelves). The anchor label measures the distance to the required label and sends this information to the server as a X and Y position.

By determining the location of the label, managers, employees and buyers receive precise information on the correct location of the desired product. The system thus also helps to identify and locate labels where employee intervention is necessary - whether due to an error message such as low battery or the activation of the previously configured service button by the customer.