VUSION RAIL - the interactive video rail of SES-imagotag
The VUSION Rail - short V:Rail - is an interactive video rail with an easy-to-use digital display. On the V:Rail, prices, videos and merchandise information can be flexibly adjusted by a touch interface located at the bottom of each VUSION Rail display. Based on the VUSION Retail IoT Cloud-based platform, the digital video rail platform is directly connected to the shelves. Synchronized with all local POS systems, price displays and changes, as well as full color campaigns can quickly be displayed.
The basic principle of the LCD Video Bar is to fully digitize paper labels. However, VUSION Rail goes further than this, animating the process of electronic labels: By its full high-definition screen, the video rail can display multiple prices, product descriptions and options, as well as dynamic content of images and videos on multiple levels. With the LCD Video Bar, you can turn your shelf into a revolutionary digital marketing tool or digital advertising screen that grabs customer attention exactly where purchase decisions are made.
Advantages of Digital Signage
- Convenient control and customization of content directly via tablet
- Interactive shopping experience with product-specific QR codes/videos/GIFs
- Innovative marketing tool at the point of purchase decision
- Transparent customer and employee communication in real time
- Modern digital price display
- Option of dynamic pricing and advertising
Customer marketing directly at the shelf
Thanks to the interactive display of the modern video bar with a full high definition screen resolution, in-store processes are extensively optimized. Turn your advertising messages into a real eye-catcher and bring an innovative retail experience to the stationary trade. Create an interactive shopping experience for your customers by displaying QR codes, videos, GIFs or product-specific images and information in a customized design on the 60, 90 or 120 centimeters of VUSION Rail. This leads to a targeted product-price promotion which directly address your target groups.
By showing tutorial videos on the VUSION Rail, you can proficiently present application or installation of products, which require additional background information about their use. VUSION Rail allows you to interact directly with shoppers on the shelf by advertising your products with specific marketing campaigns on the LCD screen and to provide customers the right promotional experience via digital display or touch screen.
Networking between the VUSION Rail IoT cloud platform and the shelves enables a smart operational agility: by synchronizing with all POS systems, content such as price reductions, campaigns or vouchers can be managed and changed quickly on V:Rail. All you need is a fixed power supply and a connection via WLAN (frequency bands 2. 4 GHz and 5 GHz) or Bluetooth. In this way, transparent customer and employee communication takes place in real time through digital signage.
The electronic shelf labels can be controlled and repositioned via touchbar interface on the bottom of each VUSION Rail display or directly via a Content Management System (e.g. tablet). In doing this, the display brightness can be adjusted with just one click. At the same time, the video rail is protected against the intervention of unauthorised users: the touch bar can only be operated by authorised staff, so that customers cannot move price tags. Naturally, access control also prevents the wrong people from altering digital prices or changing content in the media player. Thanks to the aluminium casing, the LCD video bar is scratch-resistant, extremely robust and can be mounted on any shelf.
If you want to know more about interactive digital signage in the form of digital screens or e-ink electronic shelf labels, feel free to contact us. Our team will be happy to advise you on the best implementation of the ESL solution of your choice or help you find the right Digital Signage option for your business.
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